This morning, I went to a talk (#wzbhypo) by Mareike König and Sascha Förster – who are involved in the European blog portal hypotheses.org – about social media for academics: How can we use Facebook, Twitter and blogs?
The session covered some introductory stuff about social media as well as concrete tips for academics seeking more exposure online. I will focus on those points that were new to me. Obviously, we share the general opinion that more academics should consider blogging, tweeting etc.!
- Germany is a developing country when it comes to producing content online, but also with regard to using social networks and blogs as a source of information. (Yes, there was a #neuland joke.)
- König convincingly argued that beginners should consider joining an existing portal like hypotheses.org, scilogs.com or scienceblogs.com, since those will help you find readers. (Yup, it’s really hard to build an audience from scratch!)
- Instead of using a couple of platforms half-heartedly, focus on one or two! You should consider, however, that Google+ might increasingly matter for Google web search. (Addendum: Did you know that you can ‘claim’ your Google scholar page?)
- This is not really news, but: Twitter accounts that do little more than post links to their own stuff will have a hard time attracting followers. Human interaction is key. (We’re working on it.)
- Some data on German-speaking academics on Twitter: There are (at least) two interesting sources of data in that regard. Marc Scheloske has a list of academics and institutions, and Beatrice Lugger collects data on institutions and media covering scientific topics. Both were last updated in 2012. (I’m working on a list of German IR/polisci scholars…)
- Depending on the topic and the selection committee, you might not get invited to a job interview if you have no professional social media “fingerprint”…
- On Twitter, links that are positioned in the middle of a tweet apparently achieve more clicks/attention than links at the end. I did not know that but will give it a try!
- Even if the visitor and commnets count is low, don’t give up: It’s very likely that some people will comment on your contributions once you meet them in person, and reaching the right audience is more important than ‘big’ numbers…
Overall, it was a stimulating session. You can find Mareike König’s slides online (in German). I was glad to see a very interested and mixed crowd at the event. Many thanks to the WZB press people for organizing it, and of course you should all follow @WZB_news, @mareike2405 and @sascha_foerster!